Online Marketing

What is Web Marketing?

Online Marketing is application of Internet and related innovations to achieve the company's marketing objectives.

Internet Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, supply information to potential customers and to reach various geographical regions and specific niche markets.

CONSUMER focused marketing is the secret for success of any organization. Focusing on customer wants and needs will help an organisation to satisfy in fact to delight its clients more effectively and efficiently. Due to the fact that acquiring a new consumer is pricey than keeping the existing customer, Building close relationships and keeping existing consumers is really essential.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.

Internet Marketing Tools

Search Engine Marketing

Online search engine marketing is necessary because 85% of Internet internet users utilize online search engine to discover new websites. Research reports reveal that the majority of online purchases originate from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

E-mail marketing can be used to drive sales, offer client service and to develop close relationships with the clients. Email marketing is an expense efficient Internet Marketing tool and the outcomes can be quickly measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective marketing due to the fact that you pay just for efficiency.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still thinks about as an efficient branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be utilized to get the word out about your company among the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the first examples of Viral Marketing.

Promotion

Publicity is about creating awareness, constructing trust and trustworthiness. Online news release distribution plays the main role in this.

Browse Engine marketing is crucial due to the fact that 85% of Internet internet users use search engines to find brand-new sites. E-mail marketing can be used to drive sales, provide consumer service and to develop close relationships with the clients. E-mail marketing is a cost reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about brand-new sites.